I am an ex-marketing director (I was OK at the job but always sneaking off to write copy and plan campaigns). That means when clients hire me to write copy or advise them on marketing, they get insights most copywriters don’t have.
In 1996 I left corporate life to found a copywriting agency, Sunfish with my fellow copywriter Jo Kelly. We’ve worked with some very interesting and intelligent people, created some very successful marketing campaigns and helped our clients build sales and profits.
I like to establish long-term working relationships with my clients. I think it’s good for business. Some of my clients have been working with me for over ten years, many for over five.
If I’ve learned anything since setting up my own business, it’s that being good at what you do is a given. What you must also be is very very good at making your clients’ lives easier.
For me that means not quibbling over that one last tweak to a web page. Providing a little extra advice on strategy along with the copy. And, generally, being easy to deal with as a person as well as a supplier.