What I do

Copywriting

I specialise in writing subscriptions and direct marketing copy. I’ve worked with mainstream consumer publishers like BBC Magazines, IPC Media and Hachette Fillipacchi. And b2b publishers including The Economist Group, Euromoney, Informa, Incisive Media and CRU Group.

I also write corporate brochures and communications. For organisations like Pitney Bowes, The London Stock Exchange and the British Standards Institution

And I write copy for digital marketing campaigns and websites. For clients such as Hamleys, The Royal Mint, the EIU and the International Direct Marketing Fair.

Training and coaching

I run in-house and open copywriting and business writing workshops and training courses. Either on my own or with my partner, Scott Keyser through our joint venture Write for Results.

I also coach writers personally to improve their copywriting skills on live documents. Working one-to-one allows me to understand your writing style and give you tailored advice on what you could be doing better.

Books

I am the author of four books on copywriting…

Write to Sell: the Ultimate Guide to Great Copywriting

100 Great Copywriting Ideas from Leading Companies Around the World

The Copywriting Sourcebook: How to Write Better Copy, Faster – For Everything from Ads to Websites

Write Copy, Make Money: How to Build Your Own Successful Freelance Copywriting Business