What I do

Copywriting

I specialise in writing corporate and direct response copy. I’ve worked with mainstream consumer publishers like TIME, BBC Magazines, IPC Media and Hachette Fillipacchi. And b2b publishers including The Economist Group, Euromoney, Informa, Incisive Media and CRU Group.

I also write corporate brochures and communications. For organisations like the Prudential, Nobel Biocare, Pitney Bowes, The London Stock Exchange and the British Standards Institution

And I write copy for digital marketing campaigns and websites. For clients such as Hamleys, The Royal Mint, the EIU and the International Direct Marketing Fair.

Copywriting training

I also run The Andy Maslen Copywriting Academy. This is an online learning space for copywriters, marketeers and entrepreneurs. They can use the Resource Centre, take a course, participate in a webinar or post questions and answers on the forum.

Books

I am the author of four books on copywriting…

Write to Sell: the Ultimate Guide to Great Copywriting

100 Great Copywriting Ideas from Leading Companies Around the World

The Copywriting Sourcebook: How to Write Better Copy, Faster – For Everything from Ads to Websites

Write Copy, Make Money: How to Build Your Own Successful Freelance Copywriting Business