Monthly Archives: December 2011

SEO copywriting does not work

Posted on December 13, 2011 by

So, an SEO copywriting agency gets 100 new clients, all on the same day, all in the same industry and all after the same keywords. At the moment they are ranked 1 to 100 on Google for the main keyword. … Continue reading →

Posted in SEO copywriting, web copywriting | Tagged , | Leave a comment

Revealed: SEO copywriting’s dirty little secret

Posted on December 12, 2011 by

So what’s the deal with SEO (Search Engine Optimisation) copywriting? Can you, by mere dint of clever wordsmithery, boot a site onto the front page of Google, possibly to the very top? Or is there something else going on? I … Continue reading →

Posted in Copywriting, keywords, SEO copywriting, web copywriting | Tagged , , , | 3 Comments

Freelance copywriting masterclass

Posted on December 1, 2011 by

I ran my first freelance copywriters’ masterclass yesterday in central London. It was, I think, a success. Our first exercise, as well as being a chance for the delegates to introduce each other, was to get a sense of everyone’s … Continue reading →

Posted in freelance copywriting, workshops | Tagged , , | Leave a comment