Monthly Archives: September 2010

The case of the missing headline

Posted on September 23, 2010 by

I’ve been thinking about headlines recently. Oh, OK, I’ve been thinking about headlines since 1986. Now, we all know that when it comes to writing ads, the headline is el primo. And we all quote, endlessly, various rules and strategies … Continue reading →

Posted in Copywriting, headlines | Tagged , , , | 1 Comment

Signs of the times #2

Posted on September 15, 2010 by

This I love. You can just sense the frustrated soul at Salisbury Playhouse (where this beauty resides) getting all steamed up before writing it.

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Signs of the times #1

Posted on September 15, 2010 by

I love signs. Well, actually, I love reading them, because some are good but most are plain dumb, ignorant or simply LOL funny. Here are two I saw recently. Look at the next post for number two. Now, this is … Continue reading →

Posted in Copywriting | Tagged | 2 Comments