Monthly Archives: April 2010
David Ogilvy shows how to write for the web
Though I never met him, David Ogilvy taught me more about advertising in general, and copywriting in particular, than anyone else. (Drayton Bird comes second, but only by a Rizla paper’s width.) DO’s wisdom was, for the most part, timeless. … Continue reading
Standing on the shoulders of giants
Picture this. It is the mid-eighties. I am 24 years old. A new-bug in a marketing department, charged with writing direct mail sales letters. About which I know… nothing. So I do the only thing I can think of. I … Continue reading
Copywriters on copywriting
Want to read another copywriting blog? Try these. Plenty of good stuff… http://www.turnerink.co.uk/copywriting-blog/ http://benlocker.co.uk/blog/ http://www.abccopywriting.com/blog/ http://www.freelancecopywritersblog.com/ http://www.thewordwell.com/wordpress/ http://www.richwords.co.uk/
Click, clack, click, clack, ding! – yes, it’s a typewriter face
I received the following email from a graphic designer about Courier. Here it is with my reply. Sent: Tuesday, April 06, 2010 10:56 AM To: Andy Maslen Subject: Does Courier Still Deliver? Hi Andy, my name is David and I’m … Continue reading
Do you lie for a living?
Today I was talking to a researcher from BBC Radio 4’s programme Word of Mouth about the language of copywriting. He asked me whether copywriters manipulate people. It’s a good question, as many seem to think that’s how we achieve … Continue reading
